Mozaïk
Broadcasting Culture
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In January 2017, we began a long-standing collaboration with the city of Vaudreuil-Dorion when we were tasked with executing the largest cultural project since "Je suis". The city's objective was to highlight the entirety of its cultural offerings across the Vaudreuil-Dorion territory. We provided comprehensive support to the city, including not only creating the identity and web platform but also installing 7 interactive touchscreen kiosks throughout the area. Additionally, we deployed a caravan to engage directly with citizens.
Just a year after its launch, Mozaïk has positioned itself as a cultural broadcaster. Integrating video, podcasts, and an event calendar that follows the caravan's movements are among the enhancements made to the original concept. To firmly establish the brand identity, we have created a series of impactful visuals to promote the network.
In Vaudreuil-Dorion, culture permeates every aspect of life. Enjoying international recognition, it is a symbol of pride for the community. It is from this concept of emblematic culture that we drew inspiration to create the animation presented during the launch. Instead of simply displaying a logo on screen, we chose to reveal its identity to the population by telling a story that carries the traces of time.
Simplifying things is often more complex than one might think. The Mozaïk website is a great example of user experience boiled down to its simplest form. From the very beginning, we prioritized a mobile-first approach in the structure's initial drafts, and the result speaks for itself. Additionally, we crafted a distinct visual identity for each section of the site: news, podcasts, events calendar, and the caravan.
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In the fall of 2020, amid the pandemic, the city went all out and launched an awareness campaign aimed at showing its citizens that culture is still thriving in Vaudreuil-Dorion. Under the concept "Our culture just a click away," the broadcaster filled every imaginable advertising space. The campaign could be seen on highway billboards, bus shelters, urban furniture, and buses throughout the city.
In 2021, awarded with an ACMQ Excellence Award, Mozaïk exceeded expectations yet again in 2022 by unveiling its cultural caravan at the Vaudreuil-Dorion library. We were thrilled to once again leverage our expertise by collaborating with St-Clet Design to create the bus design.
In addition to creating the content for the kiosks, we also had to dress them up to create the WOW effect. We drew on our years of experience in signage and wayfinding design to create a custom shell. For a first attempt, we can say that the result turned out quite successful.
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