Élabor
The change accelerator
Talents on the mandate
A social innovation lab (LAB) is a medium-to-long-term process that provides a safe environment dedicated to the creative resolution of complex social issues. It's the kind of mandate that requires full investment if you truly want to understand what it's about. And it so happens that this social economy project is our 2021 favorite. We committed to offering training, branding, and communication tools. This mandate perfectly aligns with our values and our desire to be recognized as a responsible and committed company.
Through a series of participatory workshops on personas, the engagement cycle, the identity prism, and brand positioning, we settled on "Élabor." Unanimously, it was the name that best matched the desired image.
« The image and name that were proposed to us exceeded our expectations so much that we were moved to tears. The workshops with Les Manifestes definitely helped us better understand how to position our lab with our target audience. Les Manifestes are truly people with heart! »
To guide Élabor's messaging, we leveraged our rich and substantial reflections to maximize their impact and establish a brand manifesto. It is a short but highly evocative message that encapsulates the brand's philosophy.
In the development of a new brand image, it's always during the initial application phase that we feel the most excited. This is the pivotal moment where we finally assess the brand's effectiveness in practice.
The landing page serves as the summary of the Élabor process. It provides an online presence for the project and effectively explains what the LAB is about.
Visiter le site web →
On November 22, 2021, a press conference was held at the cultural café La Factrie to launch the Élabor project, powered by the Pôle d'économie sociale VHSL. In the presence of dignitaries, partners, and members, we witnessed the culmination of several months of reflection and inquiry. As part of Social Economy Month, we unveiled the result of wonderful teamwork and valuable collaboration.
DO YOU HAVE A PROJECT
IN MIND?
Do you have a great idea and want to bring it to life? Fill out the form below with the details of your project. We would be delighted to discuss your vision and see how we can collaborate to make it happen.