360° Global Sourcing
A strong and charismatic brand
Services
The construction materials supplier, 360 Global Sourcing Inc., is one of our first clients. This B2B company trusts our agency's talents because we understand the intricacies of packaging, especially in a distribution context. Indeed, packaging is a discipline in itself where several elements must be considered: the product needs to stand out on shelves, appeal to both consumers and retailers, and meet warehousing challenges.
After 10 years of use, the visual identity of Tomahawk®, one of the brands of 360 Global Sourcing, was due for a refresh. The yellow color, widely used in this sector, was retained but softened by incorporating other colors and textures such as Kraft brown, reminiscent of wood and the raw nature of materials. Graphic elements like lines and color combinations with burgundy and black differentiate Tomahawk from its competitors. The overall result is harmonious and gives a distinctive character to the brand.
In the age of online sales, the long-neglected website of 360 Global Sourcing deserved a makeover. Emulating the packaging aesthetic, it acts as the company's virtual storefront. For years, the company had only an online showcase, and it was in 2021 that we finally created an e-commerce version. The strong branding established across all communication tools of 360° Global Sourcing allowed us to design a website where customers would recognize the Tomahawk brand.
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In the construction sector, trade shows are the most important events of the year. The goal is to make contacts with major retail chains and independent hardware store owners. The look of the booth is crucial to stand out and demonstrate the professionalism of the company.
The display is both practical and sales-oriented, as well as more aesthetically pleasing than the competition. We direct the consumer's gaze by highlighting the selling points and unique features of the product. In the case of Tomahawk, a custom illustration was created to emphasize its competitive advantage: the lowest application temperature on the market.
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