Although the majority of our advertising budget is allocated to digital placements, print media still holds a place in our strategy. For instance, the tourist guides of Tourisme Montérégie continue to provide excellent visibility opportunities. Additionally, we utilize tourist information stops, urban furniture, and occasionally buses for campaigns targeting our local clientele across 23 municipalities, showcasing our brand colors effectively.

More and more, our videos need to be planned so they can easily be adapted into story format, which is practically always used in our campaigns. This must be planned even on set to ensure we don't run into trouble during editing. Too often in the past, images shot in 16:9 were impossible to adapt to vertical format without losing the essence of the subject.

For the winter 2023-2024 campaign, we tried a new approach. Our strategists focused on a guerrilla-style campaign, emphasizing more traditional print advertising. We covered the region with our visuals to remind local tourists of the many possibilities the region offers to avoid winter boredom. We utilized urban furniture on main streets, electronic billboards, and display supports at major attractions—essentially, we used all available options at our disposal.

Just in time for the kickoff of the summer tourist season, the new version of the Tourisme Vaudreuil-Soulanges website was launched, once again designed by Les Manifestes. True to our approach, it began with a deep analysis of the target audience and user experience. We focused on day trips or weekend getaways, offering predefined tourist profiles and itineraries that simplify the planning process and help users find attractions that match their interests. Five tourist profiles were developed: biking enthusiasts, foodies, culture and history buffs, families, and outdoor enthusiasts. Within 6 months of the launch, page views per session increased by 64%, the number of users increased by 14%, and the number of sessions increased by 26%.