Ville de Sainte-Anne-de-Bellevue
The summer campaign
Talents on the mandate
In the summer of 2021, we secured our first contract with the City of Sainte-Anne-de-Bellevue to execute their summer campaign. At the client's request, we produced visuals for social media, web banners for displays, an e-newsletter, large-format signage, and a brochure that was mailed to residents of Sainte-Anne-de-Bellevue. So invested were we that we even took a stroll through town to observe firsthand how impactful the visuals were and how well they aligned with the spirit of the city.
The campaign, aimed at both citizens and tourists, aimed to showcase all aspects of the city. Inspired by the nautical theme, our team created the creative concept under the theme "Set Sail for Summer, Captain," which we then adapted into multiple visuals and formats for a multimedia marketing campaign.
« After a summer season nearly canceled due to the pandemic, we wanted residents and visitors to feel that the City of Sainte-Anne-de-Bellevue was alive and back for the 2021 season! We enlisted the agency Les Manifestes to create a campaign image that would set us apart and encourage people to come out and enjoy summer with us. This gave birth to 'Set Sail for Sainte-Anne-de-Bellevue' and a wonderful collaboration with Les Manifestes. It was our first time working together, and despite tight deadlines, the agency quickly understood our needs, provided options, and delivered everything on time and within budget. There were no unpleasant surprises along the way, just positive ones: a new, pleasant, and effective collaboration, along with a campaign image that is original and truly represents us! »
If there are doubts about the effectiveness of printed media nowadays, the City chose to produce a brochure that was mailed to all citizens. This decision proved to be wise during the pandemic as people were spending more time at home, and significant efforts were needed to encourage them to get out. Walking through the city and along the Canal Promenade, one could follow the floor stickers highlighting the city's attractions. Flower boxes also served as supports for signage. So, if you're looking for a beautiful place to enjoy summer, follow our lead and head to Sainte-Anne-de-Bellevue!
On social media and Google Display, we showcased various adaptations of the original concept. At the core of our strategy were themes like 'Set Sail for the Promenade,' 'Set Sail for Nature,' 'Set Sail for History,' and 'Set Sail for Gastronomy.
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