Ekita
Step by Step: From B2C to E-commerce for Forma
The mandate
Forma Uniformes, a long-time collaborator with Les Manifestes for nearly 12 years, has decided to strengthen its leadership position in the B2B uniform sector for hospitality and catering by expanding its clientele to include professionals in beauty and wellness. This is the kind of challenge we love at the agency: brand creation, digital strategy, organic and paid content, media placements... We guided Forma in entering the world of e-commerce, crafting a new positioning and offering for a new audience.
Each project begins with a thorough market analysis. The goal is to clearly define the specific codes of the targeted sector in order to fully embrace them. We don’t just want to fit in; we want to stand out! For Ekita, we enhanced its visual identity to highlight the premium nature of its products with a set of refined illustrations, a carefully chosen color palette, and a versatile typography. These graphic elements become true visual signatures, reinforcing the unique essence of the brand and making it easier to design a wide range of materials, from clothing labels to Meta campaigns.
Choosing an e-commerce platform is a strategic decision. For Ekita, we opted for Shopify. This platform offers the ideal mix of user-friendliness, customization, and ease of use for both the buyer and the administrator. The result is a smooth, intuitive shopping experience that highlights the brand and its products. Au-delà de la création d'une nouvelle plateforme web de A à Z, notre objectif était de concevoir une navigation qui met en valeur l’expérience d’affaire de Forma, sur laquelle s'appuie Ekita. Cette sous-collection, destinée à un nouveau marché, a nécessité une adaptation de nos réflexes B2B. Chaque élément numérique, de la fiche produit détaillée jusqu’à la section «À propos», a été pensé pour inciter l'utilisateur à l'achat. Une stratégie SEO optimisée, des formulaires de commande intuitifs et une identité de marque renforcée contribuent à ancrer Forma dans son nouveau marché.
Ekita targets experienced professionals seeking technical, comfortable, and breathable work uniforms without compromising on appearance and elegance. Beyond conducting in-depth SEO research to ensure strong organic positioning of the shopping platform, it’s crucial to understand the behavior of the target buyers. This means knowing where and how to capture their attention while staying on top of the latest social media trends. A bit of benchmarking, and we’re set with a brand launch strategy that reflects our client’s image, including a thoughtful media placement strategy, an optimized budget proposal, and tailored content for each platform.
By selecting the ISMI clinic as the shooting location, we were able to create images that reflect the brand’s caliber. The clinic's modern, neutral colors perfectly align with Ekita’s product palette, showcasing the quality and elegance of the workwear. This professional setting allowed us to capture lifestyle shots, featuring models in an authentic work environment, creating content that will enhance both the digital store and be versatile for organic posts and paid campaigns.
DO YOU HAVE A PROJECT
IN MIND?
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